Toy shops over the decades

Toy shops have seen significant changes over the decades. In the mid-20th century, local independent toy stores were popular, offering a limited selection of toys. In the late 20th century, large retail chains like Toys "R" Us became dominant, providing a vast array of toys under one roof. However, with the rise of e-commerce and online shopping, many traditional toy shops faced challenges, and some even closed down. The shift towards online shopping continued in the 21st century, allowing customers to access a more extensive range of toys with the convenience of home delivery. Additionally, interactive and tech-driven toys gained popularity, reflecting advancements in technology. As time progressed, toy shops had to adapt to changing consumer preferences, embracing both in-store and digital experiences to stay relevant.

Here we take a look back on the traditional toy shops from the 1950s, 1960s, 1970s and the 1980s.

Toy Shops in the 1950s

In the 1950s, toy shops were quite different from what we see today. They were often small, independent stores, usually located in local neighbourhoods or on main streets. These shops carried a more limited selection of toys compared to the massive variety available in modern toy stores.

Toys in the 1950s were often simpler, reflecting the technology and manufacturing capabilities of that era. Popular toys included classic items like wooden trains, dolls, teddy bears, marbles, board games like Monopoly and Scrabble, and simple construction sets.

The shopping experience was more personal, with shopkeepers interacting directly with customers, helping them choose toys and providing personalized recommendations. Many toys were displayed in glass cases or on shelves, and children would often browse the store with excitement, carefully selecting their favourites.

Packaging was also simpler and more straightforward compared to the colourful and elaborate packaging we see today. Customers usually paid with cash, as credit cards were not common during that time.

Overall, visiting a toy shop in the 1950s was a charming and nostalgic experience, with a focus on traditional toys and a sense of community in the local shopping area.

Toy Shops in the 1960s

In the 1960s, toy shops continued to be predominantly small, independent stores, much like in the previous decade. However, there were some notable changes in the types of toys available and the overall shopping experience.

During the 1960s, there was a surge in the popularity of action figures and dolls. Iconic toys like G.I. Joe, Barbie, and Ken gained immense popularity, revolutionizing the toy industry. The popularity of dolls with different outfits and accessories added a new dimension to imaginative play for children.

Additionally, the 1960s saw the introduction of iconic board games like "Twister" and "Operation," which quickly became favourites among children and families. These games added an element of physical activity and skill to traditional board gaming.

The decade also witnessed the rise of battery-operated and remote-controlled toys, showcasing advancements in technology. Toy robots and cars with remote controls became a hit among kids, providing them with interactive and futuristic play experiences.

In terms of the shopping experience, the 1960s still offered a more personal touch compared to modern toy shopping. Customers could interact with knowledgeable staff who could demonstrate how toys worked and offer recommendations. The packaging of toys started to become more colourful and attractive, catching the attention of children and parents alike.

Overall, the 1960s toy shops provided a mix of traditional toys and innovative, tech-driven playthings, contributing to the joy and excitement of children during that time.

Toy Shops in the 1970s

In the 1970s, toy shops experienced significant changes in both the types of toys available and the overall retail landscape. The decade saw a continued rise in the popularity of action figures and dolls, with iconic lines like "Star Wars" action figures, "Barbie," and "Ken" remaining sought after by children.

During the 1970s, the toy industry also embraced the growing fascination with electronic toys. Electronic handheld games, like "Simon" and "Mattel Electronics Football," became a sensation, showcasing the increasing integration of technology into playthings.

Additionally, the decade witnessed the advent of popular construction sets like "Lego," which allowed children to build and create their own structures using colourful plastic bricks.

In the 1970s, toy shops began to adapt to the changing retail landscape by adopting more organized and vibrant displays to attract customers. The use of eye-catching store displays, and creative packaging became more common, adding to the excitement and allure of shopping for toys.

Furthermore, large retail chains started gaining prominence during this decade, offering a broader selection of toys under one roof. Toys "R" Us, which opened its first store in 1957, expanded its presence and became a well-known destination for toy shopping during the 1970s.

Overall, toy shops in the 1970s reflected a blend of traditional playthings and innovative electronic toys, with more emphasis on organized displays and the emergence of larger retail chains. This era set the stage for the evolving landscape of toy shopping in the following decades.

Toy Shops in the 1980s

The 1980s were a golden era for toy shops, witnessing a massive boom in the popularity of various toy lines and franchises. This decade saw an explosion of innovative and iconic toys, many of which have remained beloved classics.

Action figures continued to dominate the market, with franchises like "G.I. Joe," "He-Man and the Masters of the Universe," and "Transformers" captivating the imaginations of children. These action figures often came with intricate designs and accessories, encouraging kids to collect and engage in imaginative play.

Another significant development was the rise of video games, which started to make their way into homes through consoles like the Atari 2600 and the Nintendo Entertainment System (NES). These consoles led to a surge in video game-related merchandise, including action figures, plush toys, and board games based on popular video game characters.

The 1980s also witnessed the "Cabbage Patch Kids" phenomenon, where these distinctive dolls became a cultural sensation, leading to long queues and even occasional store stampedes during the holiday season.

LEGO continued to be popular, expanding its offerings with various themed sets, such as LEGO Space and LEGO Castle, capturing the imagination of budding builders.

Toy shops in the 1980s saw increased competition, with large retail chains like Toys "R" Us, Walmart, and Target gaining prominence and offering an extensive selection of toys from different manufacturers.

Additionally, the packaging of toys became more elaborate, featuring eye-catching illustrations and designs to appeal to young shoppers.

Overall, toy shops in the 1980s were buzzing with a vast array of action figures, video game-related toys, dolls, construction sets, and more, creating a vibrant and exciting atmosphere for children and their families. Many of the toys from this era have left a lasting impact and continue to be cherished by collectors and enthusiasts today.

Here at The Vintage Toy Box, we aim to capture the essence of these decades, and the traditional toy shops of yesteryear.

Classic Toys | Wooden Toys

Wooden toys have been a constant in children’s lives in households across the world for centuries, never going out of fashion, and always in favour. You’d be hard pushed to find a child’s toybox without a classic, well-built wooden toy or keepsake hiding away, revisited and played with time and time again.

Long ago, in the Roman and Greek Empires, children often played with horses, chariots, dolls, swords, spinning tops and more - all expertly carved from wood.

Fun Fact: Archaeologists have found wooden toys that date back to around 1200BC.

One of the most interesting and significant wooden toy finds was by archaeologists in Egypt who found a wooden toy tiger built with moving parts, believed to be around 2500 years old. When the tail was pulled the mouth would open, which just goes to show the imagination that was put into wooden toys even thousands of years ago.

In Germany during the early 1700s toy makers began to make a variety of toys from all different types of wood, with travelling salesmen selling wooden toys from their horse and carts all over Europe. Many would take orders in advance for special occasions as the popularity for wooden toys grew. Wooden puzzles, transport vehicles, blocks, peg boards and pull along toys were among the most popular.

Pull alongs have been a popular variation of wooden toys since this time, but they haven’t always been made solely of wood. Other materials used to make pull along toys included clay, tin plate and cast iron.

Wooden pull along toys were first mass produced in 1875 in a factory in Massachusetts by the W.S. Reed Toy Company, along with wooden circus toys, sailing boats and paddle boats amongst others. They were best known for the bright colours of the graphics which were made by either lithographed paper glued to the wood or brightly coloured stamped designs. It was these bright colours that sealed the popularity of these simple, yet beautiful toys.

Skipping forward to the early 1900s wooden toy makers started to venture into making more intricate designs such as miniature animals, soldiers and doll houses complete with miniature wooden furniture, all painted in vivid colours and with lifelike details. The most popular wooden toy of them all evolved in the 1930s, with the introduction of wooden trains and train tracks, continuing to be a firm favourite a century later.

The Lego Corporation was surprisingly an early big player in the manufacture of quality wooden toys, before it commenced the production of the ever popular inter-locking plastic bricks. Kirk Christiansen began the now world-famous Lego Company out of his Danish workshop in 1932, with wooden toys being the very first theme from the Lego empire. Plastics were then introduced in 1940, and then finally the Lego that we are all familiar with today was released in 1949.

With the introduction of other plastic toys in the late 20th century, the low price of plastic mass production, and the introduction of electronics, sales of wooden toys saw a steep decline. That was however, until recent years.

There has been a steady increase in wooden toy sales over the last 5 years, as more and more eco-conscious parents are returning to the joy and simplicity of wooden toys.

Parents and grandparents realise that due to the cheap nature of plastic toys, they do not last as long as the more durable wooden toys. They last a few plays before breaking or being discarded, ending up in landfill, taking years to break down. People are now more aware that their production also contributes towards pollutants, and plastic in general is harmful to the environment.

Wood is a recyclable, natural material so it is much better for the environment than plastic. Wooden toys can take much more of a bashing, and you can still get generations of play out of them; a huge advantage … more bang for your buck!

Wooden toys are built solely to intrigue and inspire the imagination of the child playing with them. It is up to the child to decide how far their imagination will take them. There are no flashing lights or sounds interfering with their natural decision making ability or over stimulating them.

As wood is a natural tactile texture it stimulates a child’s senses as they touch it during play. It is said that playing with wooden toys provides a calm and relaxed environment and learning experience for your child.

In this instance, simplicity truly is best. Wooden toys are here to stay. Check out our huge range of wooden toys.