Toy shops over the decades
Toy shops have seen significant changes over the decades, with the retail giants taking over the retail scene, and the rise of online-shopping. Here we take a look back on the traditional toy shops from the 1950s, 1960s, 1970s and the 1980s as we aim to capture the essence of these decades, and the traditional toy shops of yesteryear.
Toy shops have seen significant changes over the decades. In the mid-20th century, local independent toy stores were popular, offering a limited selection of toys. In the late 20th century, large retail chains like Toys "R" Us became dominant, providing a vast array of toys under one roof. However, with the rise of e-commerce and online shopping, many traditional toy shops faced challenges, and some even closed down. The shift towards online shopping continued in the 21st century, allowing customers to access a more extensive range of toys with the convenience of home delivery. Additionally, interactive and tech-driven toys gained popularity, reflecting advancements in technology. As time progressed, toy shops had to adapt to changing consumer preferences, embracing both in-store and digital experiences to stay relevant.
Here we take a look back on the traditional toy shops from the 1950s, 1960s, 1970s and the 1980s.
Toy Shops in the 1950s
In the 1950s, toy shops were quite different from what we see today. They were often small, independent stores, usually located in local neighbourhoods or on main streets. These shops carried a more limited selection of toys compared to the massive variety available in modern toy stores.
Toys in the 1950s were often simpler, reflecting the technology and manufacturing capabilities of that era. Popular toys included classic items like wooden trains, dolls, teddy bears, marbles, board games like Monopoly and Scrabble, and simple construction sets.
The shopping experience was more personal, with shopkeepers interacting directly with customers, helping them choose toys and providing personalized recommendations. Many toys were displayed in glass cases or on shelves, and children would often browse the store with excitement, carefully selecting their favourites.
Packaging was also simpler and more straightforward compared to the colourful and elaborate packaging we see today. Customers usually paid with cash, as credit cards were not common during that time.
Overall, visiting a toy shop in the 1950s was a charming and nostalgic experience, with a focus on traditional toys and a sense of community in the local shopping area.
Toy Shops in the 1960s
In the 1960s, toy shops continued to be predominantly small, independent stores, much like in the previous decade. However, there were some notable changes in the types of toys available and the overall shopping experience.
During the 1960s, there was a surge in the popularity of action figures and dolls. Iconic toys like G.I. Joe, Barbie, and Ken gained immense popularity, revolutionizing the toy industry. The popularity of dolls with different outfits and accessories added a new dimension to imaginative play for children.
Additionally, the 1960s saw the introduction of iconic board games like "Twister" and "Operation," which quickly became favourites among children and families. These games added an element of physical activity and skill to traditional board gaming.
The decade also witnessed the rise of battery-operated and remote-controlled toys, showcasing advancements in technology. Toy robots and cars with remote controls became a hit among kids, providing them with interactive and futuristic play experiences.
In terms of the shopping experience, the 1960s still offered a more personal touch compared to modern toy shopping. Customers could interact with knowledgeable staff who could demonstrate how toys worked and offer recommendations. The packaging of toys started to become more colourful and attractive, catching the attention of children and parents alike.
Overall, the 1960s toy shops provided a mix of traditional toys and innovative, tech-driven playthings, contributing to the joy and excitement of children during that time.
Toy Shops in the 1970s
In the 1970s, toy shops experienced significant changes in both the types of toys available and the overall retail landscape. The decade saw a continued rise in the popularity of action figures and dolls, with iconic lines like "Star Wars" action figures, "Barbie," and "Ken" remaining sought after by children.
During the 1970s, the toy industry also embraced the growing fascination with electronic toys. Electronic handheld games, like "Simon" and "Mattel Electronics Football," became a sensation, showcasing the increasing integration of technology into playthings.
Additionally, the decade witnessed the advent of popular construction sets like "Lego," which allowed children to build and create their own structures using colourful plastic bricks.
In the 1970s, toy shops began to adapt to the changing retail landscape by adopting more organized and vibrant displays to attract customers. The use of eye-catching store displays, and creative packaging became more common, adding to the excitement and allure of shopping for toys.
Furthermore, large retail chains started gaining prominence during this decade, offering a broader selection of toys under one roof. Toys "R" Us, which opened its first store in 1957, expanded its presence and became a well-known destination for toy shopping during the 1970s.
Overall, toy shops in the 1970s reflected a blend of traditional playthings and innovative electronic toys, with more emphasis on organized displays and the emergence of larger retail chains. This era set the stage for the evolving landscape of toy shopping in the following decades.
Toy Shops in the 1980s
The 1980s were a golden era for toy shops, witnessing a massive boom in the popularity of various toy lines and franchises. This decade saw an explosion of innovative and iconic toys, many of which have remained beloved classics.
Action figures continued to dominate the market, with franchises like "G.I. Joe," "He-Man and the Masters of the Universe," and "Transformers" captivating the imaginations of children. These action figures often came with intricate designs and accessories, encouraging kids to collect and engage in imaginative play.
Another significant development was the rise of video games, which started to make their way into homes through consoles like the Atari 2600 and the Nintendo Entertainment System (NES). These consoles led to a surge in video game-related merchandise, including action figures, plush toys, and board games based on popular video game characters.
The 1980s also witnessed the "Cabbage Patch Kids" phenomenon, where these distinctive dolls became a cultural sensation, leading to long queues and even occasional store stampedes during the holiday season.
LEGO continued to be popular, expanding its offerings with various themed sets, such as LEGO Space and LEGO Castle, capturing the imagination of budding builders.
Toy shops in the 1980s saw increased competition, with large retail chains like Toys "R" Us, Walmart, and Target gaining prominence and offering an extensive selection of toys from different manufacturers.
Additionally, the packaging of toys became more elaborate, featuring eye-catching illustrations and designs to appeal to young shoppers.
Overall, toy shops in the 1980s were buzzing with a vast array of action figures, video game-related toys, dolls, construction sets, and more, creating a vibrant and exciting atmosphere for children and their families. Many of the toys from this era have left a lasting impact and continue to be cherished by collectors and enthusiasts today.
Here at The Vintage Toy Box, we aim to capture the essence of these decades, and the traditional toy shops of yesteryear.
Our Classic Toy Shop | Take a Peek Inside our Toy Box
Just as we close up the Moss Vale store to spend more time with our family, we wanted to capture the essence of one of the most rewarding adventures that we’ve been on.
We have been very lucky to have the awesome Emma working for us here at The Vintage Toy Box in our Moss Vale toy store - she has been a breath of fresh air, a trusted and much valued employee, a window dresser extraordinaire, and now a great friend. Just before we close up the Moss Vale store in a couple of weeks to spend more time with our family, we wanted to capture Emma’s experience of sharing one of the most rewarding adventures that we’ve been on. Thank you Emma for being such a fabulous member of our toy store family - we couldn’t have done it without you!! Over to you Emma …
“Goodbye #UpperArgyle” by Emma Stuart
When I first applied for the job at The Vintage Toy Box I never imagined that working here would be so much fun. I mean, I knew working in a toy shop would be fun, but the vibe and energy that comes from the shop is way better than an average run-of-the-mill generic toy shop. There’s something really special about The Vintage Toy Box. The shop has been such a great place to work, the atmosphere and being around toys made my day – everyday. Not many people get to work in a place that they love to work in, nor do they get to have as much fun as I did as they work.
What made it more fun was the people. Customers, people just popping in to say hello, the local kids running in for their lollies after school, the local businesses that support each other, and of course my boss, Saskia (edit: Emma had to say that!).
I am so lucky to have had this experience. Saskia is such an awesome boss lady (edit: and again!). She accepted my areas for development and pushed me to the full potential of my strengths. She has helped me build my confidence and encouraged my creative side, which has expanded so much since I started working at The Vintage Toy Box.
Saskia asked me to put together a little write up about my favourite experiences working in the shop. It was so very hard to choose just a few, but here goes ….
I loved working on the window displays because not only did it showcase some of the awesome toys waiting just inside the door, but I loved watching people walking by, stopping to have a look and walking off with a smile. I’ve often wondered what triggered those smiles, was it a memory from their childhood? Maybe they played that hopscotch game at school; ran around the backyard with Spud Guns with their siblings; they could have had a toy robot similar to the one staring back at them through the window or maybe they played that board game with their family on family game night. It didn’t matter the reason behind the smile, it was just nice to know that just a peek through the window was enough to make someone smile.
I really enjoyed doing research and learning about the history of toys. How they used to be made and played with in the past is so intriguing to me. It is fascinating seeing through the decades how the toys have changed and what became popular based on the world changing, during and after war time and the difference new technology impacted the sale of toys and changed the way they were made.
Another personal favourite thing of mine about the shop is the stories that people would tell while they were shopping. Whether it was a story about begging their parents for a wind-up tin plane and how happy they were to open one up on Christmas morning, how they’ve treasured it over the decades and how it still sits on their shelf, or how they used to save the bone out of a lamb hock after a Sunday night roast and after they collected them up over a few weeks they would have enough to play Jacks with them. Stories about how they used to make knitting dolls out of old sewing bobbins and nails, or sitting down with a sibling or parent to draw and cut out outfits for paper dolls. Eagerly waiting outside the back shed door for their father to put the finishing touches on their wagon so it was ready to race with the kids down the road. It is so interesting to hear of the way toys used to be made by families who couldn’t afford to go to the shop and by the latest toys. I also enjoyed hearing the friendly bickering between family members as they reminisce about playing and there was always one cheeky cheater … who still denies it!
One day I was sitting at the front counter doing some history of toys research and I had Fleetwood Mac up full volume through the speaker, singing along as I worked and a nice lady worked in. I awkwardly laughed with embarrassment as I rushed to turn down the volume, she just laughed and said ‘turn it back up, I love Fleetwood Mac!’ so up went the volume and she sang as she shopped; it was great!
So there you have it, a few of my favourite memories from working at The Vintage Toy Box and what is next for me? Well, I’ll still be around, in the background, still researching, writing, putting together social media posts and helping Saskia with community events and all the new exciting things that she has planned and of course – turning up Fleetwood Mac until the speaker beeps at full volume.
Until next time, Emma. x
If you want to show your appreciation for Emma, as much as we do, vote for us in the Australian Local Business Awards https://thebusinessawards.com.au/business/48911/The-Vintage-Toy-Box . Go on, it’ll make Emma’s day.
Moss Vale ... it's been fun!
We have an announcement …. It wasn’t an easy decision to make, but we know it’s the right one for our little family, and we’re now ready to share it with you.
Some decisions come easier than others. Some decisions fly at you like water off a duck’s back, and some need to be digested, regurgitated, revisited, prodded and pruned. Last week we made a decision that falls into the latter category, but now that we’ve made it, we’re relieved and thankful that we have.
It wasn’t an easy decision to make, but we know it’s the right one for our little family, and we’re now ready to share it with you, in the hope that in doing so, you’ll decide to come on our next journey with us, because we sure have enjoyed having you all along for the ride!
The next part of our journey begins on the 1st July 2019, exactly one year to the day since we began our last chapter, the opening of our wonderful and magical Moss Vale store. What a chapter it’s been! It’s been fun, games, laughter and friendship. We’ve met some beautiful people (big and little) from our mini wonderland, and have been welcomed into such a wonderful community with open arms. We’ve been embraced, we’ve been loved, and we’ve shared joy. So much joy. We truly can call Moss Vale home. For that we are thankful.
Whilst we have been hanging out in our magical emporium however, we had a niggling feeling, one that wouldn’t go away. We realised that whilst we were watching other children have fun in our store, we were missing out on spending precious time with our own little person. We weren’t following our own message of ‘enjoying the little things in life, before they become big things’. We realised that we’d missed out on a whole year of Saturday fun and family exploring.
So, Moss Vale, it sure has been fun, we’ve loved being part of the high street, but we’re ready to now take a back seat and enjoy the landscape from a different angle. We’re looking forward to some foraging of our own, enjoying all that the beautiful Southern Highlands has to offer, but enjoying it as a family.
It’s not’ goodbye’ however, it’s merely a ‘see you soon’, as we’ll still be completely online. To say a big thank you to Moss Vale and to the Southern Highlands we’ll be offering a free drop off or pick up service for all online orders to anyone within a 15km radius of Moss Vale town centre, after we close the front door of our bricks and mortar shop for the last time on Saturday 29th June 2019.
When one door closes … another one opens. A heartfelt thank you to all of you who have supported us on our journey this far. We look forward to sharing the next adventures with you … here’s a clue … you may see up pop up in Fyshwick in Canberra very soon!
The Vintage Toy Box family x
Check out our awesome Closing Down Sale with a whopping 30% off all our large items. Available for in-store pick up only and while stocks last.
Traditional Toys from The Vintage Toy Box
We want boys and girls to enjoy their toys,
With festive times filled with oodles of joy,
So this year give them delights in their socks,
And get your toys at The Vintage Toy Box!
We have gifts all children will love,
Inside our magnificent treasure trove,
We have so many aisles to come and explore,
With toys and games and so much more.
With so many different kinds of toys,
For little girls and little boys,
From circus to rockets and dinosaurs too,
Oh that would be a hullabaloo!
It's the spirit of Christmas we all desire,
A sense of nostalgia that takes us higher,
Traditional toys are the kind to buy;
So come on in and give them a try.
When we compare gifts of our modern day,
With simple toys that are fun to play,
You'll see they last longer than most toys now,
Developing more creativity than time will allow.
We want boys and girls to enjoy their toys,
With festive times filled with oodles of joy,
So this year give them delights in their socks,
And get your toys at The Vintage Toy Box!
